BackWeb VP of Marketing to Speak at Internet World Fall

Addresses How to Create a Next Generation Portal and Transform the Web Into a Real-Time E-Business Environment

SAN JOSE, Calif.- Dec. 10, 2001 - BackWeb Technologies (Nasdaq: BWEB), the leading provider of ProactivePortal™ technologies for the enterprise, today announced that its Vice President of Marketing, Bob Braham, will be giving two speeches during at Internet World Fall in New York December 12 and 13.

On Wednesday, December 12 at 11:15 a.m. (ET), Mr. Braham will talk about The Portal Myth: As Great as They Are, Portals Are Merely a Step in the Right Direction. The presentation, co-hosted by Larry Hawes, senior advisor at Delphi Group, will address the current limitations of portals and how companies can maximize the return on their portal investments by eliminating "passive portal thinking" and understanding the end user's relationship with critical content.

On Thursday, December 13 at 4:00 p.m. (ET), Mr. Braham will talk about Pushing Internet Time: Accelerating the Already Fast Pace of E-Business. In his presentation, Mr. Braham will explore the Internet's transformation from a mechanism to store and retrieve information to a real-time environment for delivering critical content. He will also address how this change enables companies and marketplaces to capitalize on unique e-Business opportunities.

Topics to be discussed during the presentations include:

• The evolution of the corporate portal
• The user, not the portal, as the end-destination for critical content
• Emerging must-have characteristics of corporate portals, and
• How to improve the ROI on your corporate portal

"The limitations of current generation enterprise portals have become obvious," said Mr. Braham. "Enterprise portals were supposed to be a highly personalized, easily configured, readily accessible, simple user experience that would yield a higher ROI. However, today's passive portals, with no offline access, very low levels of personalization capabilities and no reliable delivery method, cannot guarantee interaction with critical content, and often compromise the ROI. Next-generation portal technology, with its proactive delivery of must-have content, both offline and online, makes critical content "actionable" and will help companies realize the promise of the corporate portal."

For further information on Internet World Fall, please refer to the website www.internetworld.com/events/fall2001. For more information on BackWeb Technologies or to schedule a meeting with Bob Braham at the conference, contact Liz Hammonds at 408-933-1786.

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