BackWeb Hosts Web Seminar on Portal ROI with Leading META Group Analyst

Discussions on critical portal ROI metrics, must-have solutions and technologies to achieve these metrics, and Fortune 1000 case studies

SAN JOSE, Calif.- November 8, 2001 - BackWeb Technologies (Nasdaq: BWEB), the leading provider of ProactivePortal™ technologies for the enterprise, today announced that leading META Group analyst, David Yockelson, will discuss how to improve the return on corporate portal investments with BackWeb CEO, Eli Barkat, in an upcoming Webinar on November 15.

The interactive Webinar will address:

- Enterprise portals today - their uses and benefits
- Must-have technologies/elements for enterprise portals
- Real-world examples of Fortune 1000 companies who have improved ROI
- How to determine the ROI of your enterprise portal
- How to improve the ROI on your enterprise portal.

"Enterprise portals have become ubiquitous and essential tools for improving productivity, sales and employee retention," said David Yockelson, senior vice president of electronic business strategies, The META Group. Astute companies recognize the urgency of defining and obtaining quantifiable portal ROI through usage rather than access. Companies that measure their portal ROI against this metric the soonest will be the most successful in today's ever-changing business climate."

By 2004/05, more than 90% of Global 2000 organizations will have a portal, with typical deployments adding up to more than $1 million. (META Group). Given such significant financial investments it is imperative that companies are able to measure and maximize the ROI on their portal and IT investments.

"The value portals bring to enterprises is strongly evidenced by the recent surge in portal investments," said Bob Braham, vice president of marketing, BackWeb Technologies. "However, portals are passive in nature: they do not guarantee usage of critical content nor do they provide offline access to mobile users. The result is that must-have content is regularly ignored, compromising portal ROI. We look forward to discussing the significant challenge of guaranteed usage and the solutions and technologies that address this challenge during this Webinar."

To register for the Webinar please go to www.backweb.com/ROI or call (888) 800-1115.