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BACKWEB STRENGTHENS GLOBAL SALES AND MARKETING AND WORLDWIDE BUSINESS DEVELOPMENT EFFORTS WITH VICE PRESIDENT APPOINTMENTSMobility Industry Veterans Appointed to Build Sales Pipeline and Expand Business Development InitiativesSAN JOSE, Calif., October 20, 2005 – BackWeb Technologies Ltd. (Nasdaq: BWEB), announced today the addition of two seasoned executives. Mr. Pete Szalay has joined BackWeb as Vice President of Sales and Marketing, responsible for direct sales, marketing communications, corporate marketing and coordinating our efforts with partners in the field. Additionally, Mr. Moshe Raccah has joined as Vice President of Business Development and Professional Services, responsible for developing and growing business partnerships with key application service providers (ASPs), independent software vendors (ISVs), and system integrators (SIs) as well as managing BackWeb’s professional services group. Both will report to CEO, Bill Heye, and will work jointly to drive direct and partner-driven revenue growth and expand BackWeb’s position as a top tier global player in the mobile software marketplace. Pete Szalay brings to BackWeb over 20 years of experience and expertise in growing global sales, business operations, and company brand awareness in the software and mobility markets. From 2003 to 2005, Mr. Szalay was CEO of Aramova, Inc, a pioneer in intelligent access management solutions, where he led the company's expansion into the mobility and fixed mobile convergence markets. Prior to Aramova, Mr. Szalay was a founder and Vice President of Sales and Marketing at Alopa Networks, a provider of middleware and client solutions to major telecommunications companies focused on enabling and managing internet services for its subscribers. Mr. Szalay has also held senior positions in sales, operations, and engineering at companies such as Ambit, Summit Design, Synopsys, and TRW. Moshe Raccah brings over 20 years of high-tech experience in business management, sales, alliances, business development and IT. Mr. Raccah was most recently the Corporate Vice President of Strategic Alliances at Amdocs, a leading supplier of operations support software used by telecommunications service providers to deliver voice, data and wireless services. Prior to his four years at Amdocs, Mr. Raccah was the founder and CEO of Personetics, an Israeli software company focused on solutions for premier customer relationship commerce web sites. Prior to that, Mr. Raccah started and managed his own services company, Winsite, which was subsequently merged into what became Ness Ltd., one of the largest systems integrators in Israel. Mr. Raccah has also held senior management positions at Ipex Group, Microsoft Israel and Magic Software. “We are thrilled to have attracted Pete and Moshe to our team,” said Bill Heye, Chief Executive Officer of BackWeb. “They both bring extensive experience and expertise to their roles and share our vision for BackWeb’s long term potential. We are confident that their contributions will help BackWeb further capitalize on the growing need for mobile and offline web solutions that are more commonly approached using service oriented architectures. “We believe that Moshe’s proven ability to develop productive business partnerships with application providers and system integrators will help us expand our partner-related revenue, which has been an important part of our business this year. His experience in the professional services field will ensure that we continue to support our efforts to provide our customers and partners with high levels of service. Similarly, Pete will use his experience to help us expand our sales and marketing programs so we can address the growing need for mobile and offline web solutions through our direct sales effort and in concert with our partners. These two hires reflect BackWeb’s ability to solve enterprise mobility challenges, and we believe it is the appropriate time to expand our senior management ranks.” About BackWeb Technologies: BackWeb customers include market leaders such as Boehringer Ingelheim, Eastman Kodak, GE Healthcare, Hewlett-Packard, Johnson & Johnson, KLA Tencor, Lam Research, and Pfizer. BackWeb also serves customers through partnerships with BEA, Oracle PeopleSoft and SAP. BackWeb is headquartered in San Jose, California, and Rosh Ha 'ayin, Israel. Make every minute of your mobile professional’s day productive; visit www.backweb.com or call (877) 222-5932. © 2005 BackWeb Technologies Ltd. All rights reserved. BackWeb is a registered trademark and Offline Access Server is a trademark of BackWeb Technologies Ltd. All other trademarks are property of their respective owners. Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements of beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include statements regarding: the expected contributions to our business of BackWeb’s new officers; their ability to help drive direct and partner-related revenue growth and expand BackWeb’s position in the mobile software marketplace and our efforts to expand our sales and marketing programs. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the uncertainty of market acceptance of offline access products or our ability to license those products to customers; general economic conditions or any downturn in IT industry spending; the ability of BackWeb to develop innovative technology and deliver solutions that meet customer needs; and the potential emergence of competitive technologies or competitor companies. In addition, please refer to our periodic filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the quarter ended June 30, 2005, which contain more detailed descriptions of the risk factors facing our business. BackWeb assumes no obligation to update any of the forward-looking statements in this release. Contacts: Investors
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