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BackWeb Technologies Announces New Rapid Survey Module As Part of Accelerator Suite of ProductsSAN JOSE, Calif. — August 30, 1999 — BackWeb® Technologies (Nasdaq: BWEB), a leading provider of Priority Internet communication software for the extended enterprise, today announced the availability of the new BackWeb Rapid Survey module as part of its Accelerator suite of products. Rapid Survey is an out-of-the box, proactive closed-loop information solution that enables companies to quickly gain detailed insight into their business. Rapid Survey enables them to solicit immediate feedback on activities that are crucial to their success, such as product roll-outs and service campaigns, from customers, partners and employees throughout the extended enterprise. "In this new era of accelerating market changes, companies are looking for new ways to get closer to their customers, partners and employees," said Eli Barkat, Chairman and CEO of BackWeb Technologies. "With BackWeb Rapid Survey, companies can now proactively gather crucial information from the extended enterprise that enables them to make faster, more highly-educated business decisions." BackWeb Rapid Survey The Rapid Survey module takes advantage of BackWeb's Flash notifications so companies can capture the user's attention for higher response rates. Utilizing BackWeb's Polite Upstream™, the Rapid Survey module enables two-way publishing or user interaction. With surveys, a publisher sends out a survey message, then users send back responses from which the BackWeb Rapid Survey module generates a report. In the report, survey results are aggregated, so there is no manual tallying of data. Users who have access to view the survey results can see the aggregate data, the raw data by each user and also know who actually received the survey and who responded. For participants, Rapid Survey eliminates the time- and energy-consuming process associated with traditional e-mail and online surveys. The BackWeb Suite of Accelerator products allows proactive, efficient delivery of any size or type of information to users both inside and outside the organization. In addition, its patented Polite Agent™ technology enables companies to take advantage of unused network capacity to automatically deliver information in the background. This avoids interruptions of other applications and activities, such as accessing e-mail and surfing the Web. Rapid Survey is available as part of the BackWeb Service Accelerator, or as an optional module for the BackWeb Sales Accelerator, which debuted in late 1998. BackWeb Rapid Survey The Rapid Survey module takes advantage of BackWeb's Flash notifications so companies can capture the user's attention for higher response rates. Utilizing BackWeb's Polite Upstream™, the Rapid Survey module enables two-way publishing or user interaction. With surveys, a publisher sends out a survey message, then users send back responses from which the BackWeb Rapid Survey module generates a report. In the report, survey results are aggregated, so there is no manual tallying of data. Users who have access to view the survey results can see the aggregate data, the raw data by each user and also know who actually received the survey and who responded. For participants, Rapid Survey eliminates the time- and energy-consuming process associated with traditional e-mail and online surveys. About BackWeb Technologies Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release. © 2004 BackWeb Technologies Ltd. All rights reserved. BackWeb and Polite are registered trademarks of BackWeb Technologies. All other trademarks are property of their respective owners.
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