BackWeb Technologies Announces New Service Accelerator As Part of Accelerator Suite of Applications

SAN JOSE, Calif. — August 30, 1999 — BackWeb® Technologies (Nasdaq: BWEB), a leading provider of Priority Internet communication software for the extended enterprise, today announced the availability of the BackWeb Service Accelerator as part of its Accelerator suite of products. The BackWeb Service Accelerator leverages the Internet to provide a proactive and time-sensitive vehicle for delivering mission-critical information, such as new diagnostics, documentation and software updates, and service alerts, to customers, partners and employees. Companies will use the BackWeb Service Accelerator to reduce costs by shortening response and problem resolution times, increase customer satisfaction and retention by quickly and efficiently meeting their needs, and increase revenue by accelerating the acceptance of new service offerings.

"The Internet has created a great opportunity for companies that want to significantly improve their relationships with customers and partners," said Eli Barkat, Chairman and CEO of BackWeb Technologies. "With the BackWeb Service Accelerator, companies can now transition their service organizations from passive and reactive, to proactive and highly effective. BackWeb gives them the power to proactively deploy new service and support solutions instead of passively waiting to react. Ultimately, this will translate into n invaluable competitive advantage."

To date, industry-leading Fortune 1,000 companies, such as Hewlett-Packard, Compaq and SAP, have used BackWeb's core technology to build their own Priority Internet communications service applications. Now, BackWeb is offering an out-of-the-box service and support solution that is reliable, scalable, secure and highly effective in helping companies meet their business needs.

"To build marketshare in today's competitive environment, companies must develop mindshare by providing superior customer service and support," said Allen Bonde, director of advisory services at The Extraprise Group. "BackWeb's Service Accelerator proactively delivers the time-sensitive, mission-critical information required to ensure the best customer satisfaction and retention."

The BackWeb Service Accelerator allows proactive, efficient delivery of any size or type of information to users both inside and outside the organization. In addition, its patented Polite Agent™ technology enables companies to take advantage of unused network capacity to automatically deliver information in the background. This avoids interruptions of other applications and activities, such as accessing e-mail and surfing the Web.

The BackWeb Service Accelerator is comprised of three modules: the Automated Encyclopedia, Priority Publishing and Rapid Survey.

BackWeb Automated Encyclopedia
BackWeb Automated Encyclopedia is a dynamic and continually updated repository of mission-critical information that service personnel need. BackWeb constantly monitors new documents and files and delivers them politely in the background so service personnel don't have to search for the latest updates. It also targets information to individual service personnel according to their needs and job assignments. Examples of the types of information that can be delivered by the Automated Encyclopedia include warranty data, new diagnostics, service policies, price lists, parts inventory, documentation and software updates, and service alerts.

BackWeb Priority Publishing
The Priority Publisher is a powerful attention management tool that enables companies to convey critical information with 100% assurance that service personnel will see it. A graphic or icon notification pops up on their screens, captures their attention and immediately presents them with critical information, such as service alerts. The notification, also called a Flash, appears on the screen regardless of the application in use and can be prioritized based on urgency and content. Priority Publishing has built-in usage tracking that lets companies actually see when users have received the information. And it has a workflow publishing process that determines who is allowed to approve content before it is distributed to the field.

BackWeb Rapid Survey
Rapid Survey improves a company's responsiveness to employee, partner, and customer feedback by enabling it to easily publish surveys to collect and analyze information quickly and easily. Surveys are published through a web-based wizard interface and can be created with questions that have one response, multiple responses or text answers.

The Rapid Survey module takes advantage of BackWeb's Flash notifications so companies can capture the user's attention for higher response rates. Utilizing BackWeb's Polite Upstream™, the Rapid Survey module enables two-way publishing or user interaction. With surveys, a publisher sends out a survey message, then users send back responses from which the BackWeb Rapid Survey module generates a report. In the report, survey results are aggregated, so there is no manual tallying of data. Users who have access to view the survey results can see the aggregate data, the raw data by each user and also know who actually received the survey and who responded. For participants, Rapid Survey eliminates the time- and energy-consuming process associated with traditional e-mail and online surveys.

About BackWeb Technologies
BackWeb Technologies is a leading offline Web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets and other Web-based applications and content. The company's products reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite® synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb® customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Healthcare, Guidant, HP, KLA Tencor, Lam Research, Pfizer and more than one hundred other companies. BackWeb also has strategic reseller alliances with software industry leaders: Plumtree, SAP and IBM. The company is headquartered in San Jose, Calif. and Rosh Ha'ayin, Israel. For more information, visit www.backweb.com or call (800) 863-0100.

Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.