BackWeb CEO to Present Vision for e-Publishing in Keynote Address at Seybold San Francisco 2000

Eli Barkat to Demonstrate How Web and Wireless Push Technology Will Enable Publishers to Deliver 'The Right Information to the Right People at the Right Time'

SAN FRANCISCO, Calif., August 30, 2000 - Eli Barkat, chairman and CEO of BackWeb Technologies (NASDAQ: BWEB), will deliver on Thursday a keynote address at Seybold San Francisco 2000 that demonstrates how push technology will change the face of e-Publishing by giving companies the technology to deliver "the right information to the right people at the right time." Barkat also will demonstrate how the marriage of next-generation push technology with wireless, fax and voicemail communications will allow carefully targeted information to "find" the intended recipient.

"Delivering carefully targeted information to its ideal audience in a matter of moments has always been the implicit promise of e-Publishing," said Barkat, an Internet visionary who is widely credited with driving the rebirth of push technology. "Until today, that promise has eluded publishers. With next-generation push technology, e-Publishing will take an enormous leap forward by allowing any subscriber, employee or consumer to receive exactly the right information at precisely the right time - no matter what device they are using."

As part of the Seybold San Francisco 2000 publishing conference's Thursday keynote session, Barkat will present the first-ever public demonstration of the "escalation" feature of Universal Push, which allows critical or time-sensitive information to dynamically "find" the user by roaming from one device to the next until it reaches the intended recipient.

Barkat will also demonstrate how executives at Global 2000 companies already use Polite push technology to communicate across their worldwide organizations. Corporations also use push to send time-sensitive alerts and in-depth briefings to resellers and distributors, as well as measure the effectiveness of presentations and other materials through instant feedback channels. In addition, Barkat will showcase the Real.com Music Delivery Service, the flagship application for delivering push to consumer e-Publishing that BackWeb launched earlier this year with RealNetworks, Inc.

"We asked Eli to address our Thursday keynote session for Seybold 2000 because his vision for e-Publishing presents remarkable opportunities for all kinds of publishers, including corporate communications, print and online media, music publishers, and even video distributors," said Craig Cline, vice president of content and editorial advisor, Seybold Seminars. "Eli's keynote and new technology demonstrations powerfully describe that vision."

About Seybold Seminars
Seybold Seminars San Francisco 2000 is the publishing industry's premier technology source, with conferences covering Publishing Strategies, Web Publishing and Best Practices, in addition to half-day and full-day tutorials and special interest days. Conference programs cover the latest technologies, processes, products and trends in every aspect of digitally managing and publishing information, whether the output is Web, print or CD-ROM. Seybold Seminars' purpose is to provide publishing executives, professionals and managers the very best information, education and analysis available to facilitate the best possible strategic and tactical technology investment decisions.

About BackWeb Technologies
BackWeb Technologies is a leading offline Web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets and other Web-based applications and content. The company's products reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite® synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb® customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Healthcare, Guidant, HP, KLA Tencor, Lam Research, Pfizer and more than one hundred other companies. BackWeb also has strategic reseller alliances with software industry leaders: Plumtree, SAP and IBM. The company is headquartered in San Jose, Calif. and Rosh Ha'ayin, Israel. For more information, visit www.backweb.com or call (800) 863-0100.

Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.