BackWeb Names Gwen Spertell Chief Operating Officer

Industry Veteran to Expand Strategic Sales, Service, Marketing and Business Development with Company's Global Market Expansion

SAN JOSE, Calif.— August 28, 2000 — BackWeb® Technologies (Nasdaq: BWEB), a leading provider of push for e-business solutions, today announced the appointment of Gwen Spertell, formerly the company's senior vice president, to chief operating officer. An industry veteran with more than 20 years' experience in technology management, strategic alliances and market development, Spertell is responsible for further enhancing and expanding BackWeb's strategic sales, service, marketing and business development operations.

BackWeb added the new COO post to its senior executive team to fuel its market expansion following the company's launch of its groundbreaking Universal Push initiative. Powered by next-generation push technology, Universal Push provides e-businesses with a single communications infrastructure for any application to deliver content to any user on any common data device via BackWeb Polite™ Push, email, wireless, fax, and voice mail.

"Gwen has been a tremendous asset to BackWeb by growing our business development, sales and marketing teams to meet the demands of e-business corporations around the world," said Eli Barkat, chairman and CEO of BackWeb Technologies. "Her drive and vision have made her an ideal choice for COO, as she broadens her focus to include our global operations and to advance our Universal Push initiative by helping us strike key strategic relationships."

In her new role, Spertell will expand her responsibilities to include professional services and education in addition to sales, marketing and business development to support the Universal Push Initiative and the global expansion of the company. Since joining BackWeb in 1997, as senior vice president, Spertell has driven the company's marketing strategies to support Global 2000 corporations, created a world-class sales organization, and built strategic relationships with leading corporations including SAP, Cisco Systems, IBM, Microsoft, Hewlett-Packard, Network Associates and RealNetworks.

Prior to joining BackWeb, Spertell spent eight years at Oracle Corporation where she served in various management positions for sales, consulting and alliance development with her most recent position serving as vice president of Global ISV Alliances. She was previously president and CEO of Pacific Western Information Systems, where she served as the key architect for its flagship product, CompuTrust, a trust accounting application. She received a Bachelor of Arts in Economics from Rutgers University.

About BackWeb Technologies
BackWeb Technologies is a leading offline Web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets and other Web-based applications and content. The company's products reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite® synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb® customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Healthcare, Guidant, HP, KLA Tencor, Lam Research, Pfizer and more than one hundred other companies. BackWeb also has strategic reseller alliances with software industry leaders: Plumtree, SAP and IBM. The company is headquartered in San Jose, Calif. and Rosh Ha'ayin, Israel. For more information, visit www.backweb.com or call (800) 863-0100.

Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.