BackWeb Announces AC Nielsen-France As New ProactivePortal Technology Customer

Technology Will Streamline & Improve Delivery and Receipt of Monthly Research Reports

SAN JOSE, Calif., - August 6, 2002 - BackWeb Technologies (Nasdaq: BWEB), the leading provider of ProactivePortal™ technologies for the enterprise, today announced that AC Nielsen - France, a subsidiary of VNU Inc, is deploying the BackWeb® ProactivePortal solution to streamline the delivery of its monthly market research databases to its clients throughout France.

AC Nielsen-France is replacing its DOS-based legacy gateway with BackWeb technology to fulfill its need for a cost-effective, scalable, and reliable solution and to improve its legal requirements mandating that the company deliver its monthly research databases by committed deadlines. With BackWeb technology, AC Nielsen-France's monthly databases representing gigabytes of data to deliver in three days, can now be seamlessly delivered and downloaded to its clients using BackWeb's patented Polite® communications technology. This solution avoids disrupting the user by downloading content in the background during network idle time and closed-loop reporting technology further ensures that the users have received their databases by the required deadlines.

"AC Nielsen-France is committed to providing our client base with the best possible customer experience," said Istvan Szoboszlai manager, Distributed Systems & Network, AC Nielsen-France. "Information freshness is a key competitive advantage for our clients to succeed in their business decisions but it proved challenging given the volumes of information we have to deliver. BackWeb's ProactivePortal solution provides us with the ability to enable our customers to maximize the value of our information, leading to increased customer satisfaction and immediate payback to us in reduced distribution costs through a fully automated, just in time, delivery chain. Choosing a product that was scalable, extremely reliable with large volumes, the least intrusive solution to the customer environment, were additional requirements met by BackWeb."

BackWeb ProactivePortal technology provides enterprise-level scalability with efficient content acquisition and delivery. The built-in delivery mechanism ensures that content is automatically placed to the users' computer in the background, whenever they are connected to the network.

"Our ProactivePortal technologies enable AC Nielsen-France to streamline the delivery of critical information and send time-sensitive reports automatically to their customers," said Eli Barkat, chairman and CEO of BackWeb Technologies. "By moving from passive to proactive technology, companies will know that all of its stakeholders - from employees and suppliers to customers - have received critical content exactly when they need it. Providing these high value services and putting critical content in the hands of those who need it most will add significant value to AC Nielsen-France's ongoing relationship with its customers."