BackWeb to Host Portal Webinar with The META Group

Building Profitable Portals: How to Ensure Early Adoption for Your Enterprise Portal

SAN JOSE, Calif., - July 23, 2002 - BackWeb Technologies (Nasdaq: BWEB), the leading provider of ProactivePortal™ technologies for the enterprise, will host an interactive Webinar with The META Group. The July 24th Webinar led by Eli Barkat, Chairman and CEO of BackWeb Technologies, and David Yockelson, senior vice president and director for The META Group, will discuss the steps for ensuring portal adoption and usage throughout the extended enterprise.

One of the most common challenges that has arisen in the portal market is lack of user acceptance. According to the META Group, technically adept portals that are never accepted by the enterprise contribute to the high failure rate of portals - an estimated 30% in 2001.

"Even the most rigorous ROI [return on investment] studies cannot assure that the portal will actually be used when deployed," said David Yockelson, senior vice president of Electronic Business Strategies, META Group vice president, META Group. "Users must consider the appropriate content and critical capabilities, such as offline access, that will drive adoption and usage early in deployment."

The interactive Webinar will discuss:

-Portal Adoption Challenges
-Changing Work Habits: Moving Work to the Portal
-The Keys to a Successful Deployment
-Adoption Success Stories

The Webinar is being held on Wednesday July 24th at 7:00 am PT and 10:00 am PT. For additional information or to register please go to www.backweb.com/profitableportals.