BackWeb's Push Technology Helps ADP Maintain Its Edge with Auto Dealers Nationwide

Automotive Retail Leader Arms Sales Forcewith Latest Promotions, Pricing and Training Updates via BackWeb

SAN JOSE, Calif. — July 10, 2000 — BackWeb® Technologies (Nasdaq: BWEB), a leading provider of push for e-business solutions, today announced that Dealer Services Group of Automatic Data Processing (NSYE: AUD), the leading provider of integrated solutions to auto and truck manufacturers and dealers, has selected BackWeb's Polite™ push technology to automatically keep its sales force armed with late-breaking sales and product information. ADP® Dealer Services plans to outfit its North American sales force with constant updates to keep the group – which serves more than 18,000 dealerships in the US and Canada – in touch with the company's latest products, pricing, promotions and training programs.

"The ability to keep our sales team abreast of late-breaking news and programs is key to maintaining our competitive leadership," said John Gleason, division vice president of sales for ADP Dealer Services Group. "When salespeople are spending time gathering information, they are cutting into selling time. BackWeb-enabled updates will help our salespeople spend more time with customers — armed with better, more up-to-date information." ADP will use BackWeb to proactively send training materials, presentations, product and pricing information, promotion information, sales incentive updates, news alerts, and software release notes. "BackWeb's push infrastructure delivers on so many levels – both by automatically sending business-critical information, and by ensuring that vital alerts aren't lost in a sea of incoming emails," said Gleason.

With BackWeb, ADP can send information whenever network bandwidth is available, so sales representatives can receive content with no effect on other network applications such as email and browsing. In addition, the user's ability to view delivered content even when offline offers even greater flexibility. The company also expects to improve effectiveness of key programs, incentives and materials by polling sales personnel with BackWeb's Rapid Survey feature. BackWeb's unique attention management tools – including multimedia Flashes that automatically appear on the user's screen – instantly alert salespeople to the arrival of time-sensitive information. BackWeb delivers multimedia-rich digital packages of any size or format, including audio, video, graphics and html.

"ADP leads the automotive retail industry because it is not only a provider of technology solutions, it is also an astute technology user ," said Todd Johnson, vice president of marketing at BackWeb. "BackWeb is pleased to become an important part of this successful sales organization, and a core component of ADP Dealer Services' groundbreaking approach to sales readiness and market penetration."

About ADP Dealer Services
ADP Dealer Services Group is a leading provider of e-business and integrated computing solutions to more than 18,000 auto and truck manufacturers and dealers throughout the United States, Canada, and Europe. The Dealer Services Group is the third largest business unit of Automatic Data Processing, Inc. (NYSE: AUD). ADP, with more than $6 billion in annual revenue and more than 450,000 clients, is one of the largest independent computing services firms in the world.

About BackWeb Technologies
BackWeb Technologies is a leading offline Web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets and other Web-based applications and content. The company's products reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite® synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb® customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Healthcare, Guidant, HP, KLA Tencor, Lam Research, Pfizer and more than one hundred other companies. BackWeb also has strategic reseller alliances with software industry leaders: Plumtree, SAP and IBM. The company is headquartered in San Jose, Calif. and Rosh Ha'ayin, Israel. For more information, visit www.backweb.com or call (800) 863-0100.

Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.