BackWeb Delivers High-Impact Video for the Enterprise

New e-Accelerator for Enterprise Video Communications Enables Global 2000 Companies to Achieve up to 100 Percent Viewership of Mission-Critical Content

SAN JOSE, Calif. — April 30, 2001 — BackWeb Technologies (Nasdaq: BWEB), a leading provider of push communications infrastructure for e-business, today unveiled e-Accelerator for Enterprise Video Communications. This new offering enables enterprise organizations to distribute large, high-impact video content to employees worldwide, guaranteeing consistency of information and viewership.

The new BackWeb solution enables companies to combine the urgency and impact of face-to-face communication with the broad distribution of the Web to deliver audio/video communications across both high-bandwidth (LAN) and low-bandwidth (dial-up and WAN) connections. BackWeb can guarantee that distributed organizations experience quality delivery of multimedia content. Executive and line-of-business management both can utilize BackWeb's solution to send out mission-critical news and updates using high-impact video to ensure that messages are not diluted or miscommunicated.

Helps Companies Address 'New Economy' Challenges
BackWeb's offering addresses the mounting demand for companies to develop strategies to reduce costs associated with corporate travel while still communicating vital information to employees. Corporate departments, including sales, marketing, human resources, education and professional services are now enabled with high-impact video communications to distribute critical company news, product information, pricing, and even live training events around the world without having to endure high travel costs and time-consuming domestic and international business trips.

BackWeb e-Accelerator for Enterprise Video Communications allows corporations to integrate the Polite delivery capabilities of BackWeb with streaming servers from Microsoft or RealNetworks. Employees will receive notifications or alert messages when new content is available for streaming or download. This dual video delivery capability allows users to cache video content directly on the BackWeb client for playback later, or to instantly stream the video right at the desktop and offers users the flexibility to choose the delivery method that best fits their needs. BackWeb's closed-loop reporting can track the delivery of video files and notifications to measure user interaction. Organizations can effectively measure their overall ROI on their technology investments as well as the impact of their messages.

"Effective leadership can mean the difference between success and failure – and timely, high-impact communication must be a key component of any leadership strategy," said Elizabeth Sun, senior program director, Electronic Business Strategies at META Group. "Effective video communication solutions should deliver high-quality video throughout the enterprise for use in multiple applications, such as e-learning, CEO communications or urgent, time-sensitive employee alerts. Furthermore, these solutions should track and monitor viewership patterns."

"Global 2000 companies are continually seeking ways to extract the greatest return from their investments in streaming servers and overall Internet infrastructure," said Eli Barkat, chairman and CEO of BackWeb Technologies. "With the new e-Accelerator for Enterprise Video Communications, BackWeb provides a powerful video delivery system that complements existing video delivery capabilities with Polite delivery empowering guaranteed delivery and increased viewership of mission-critical content via the Internet."

Pricing and Availability
BackWeb e-Accelerator for Enterprise Video Communications is available today and please call 800-863-0100 for pricing and more information.