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BACKWEB TECHNOLOGIES JOINS THE CHARTER CLASS OF SALESFORCE.COM'S APPEXCHANGE INCUBATORAppExchange Incubator Enables BackWeb to Accelerate Success with On-Demand InitiativesFirst in a Series of Worldwide Incubators to Fuel Entrepreneurship in Multi-Tenant Applications and On-Demand Companies Through the Power of The Business WebSAN MATEO, CA – Salesforce.com AppExchange Incubator – April 24, 2007 -- BackWeb Technologies Ltd. (OTC BB: BWEBF), today announced that it is a member of the charter class of the first salesforce.com AppExchange Incubator. BackWeb Offline Service for Salesforce.com enables mobile professionals to continue using cases and solutions when they are disconnected from the Internet. The BackWeb solution is designed as a general purpose service that will provide people with offline, synchronized use of Salesforce and the AppExchange for transactional and content rich applications. Joining the salesforce.com incubator program gives BackWeb unprecedented access to salesforce.com’s on-demand platform and eco-system of customers and partners. “Now, people in the field can use their Salesforce application anytime, anywhere in their hectic, unpredictable and occasionally connected work day,” said Bill Heye, CEO, BackWeb. “When disconnected, users work in the same great Salesforce user interface they use online. When they reconnect, all of their offline work automatically synchronizes. They don’t have to learn any new tricks. Customers of salesforce.com and its many AppExchange application providers will be able to benefit from this solution.” “Through the AppExchange incubator we are helping foster the next level of on-demand innovation,” said Rene Bonvanie, SVP and GM, AppExchange and developer marketing, salesforce.com. “Bringing together startups with brand new on-demand initiatives and established industry leaders like BackWeb who are accelerating their on-demand capabilities in the incubator is creating a community of collaboration and success that wouldn’t be otherwise possible.” The BackWeb Offline Service for Salesforce.com is designed to integrate with Salesforce Offline Edition and extend the capabilities currently available to mobile and disconnected users. For example, field technicians are significantly more efficient since they can view, update and close cases and search for solutions when they are disconnected from the network. Salespeople have the full 360-degree view of their customers with the ability to view open cases and case history. As part of the AppExchange Incubator, BackWeb has access to a full package of business services, including access to the Apex multi-tenant platform, technology infrastructure, product development, sales and marketing support, and fundraising and business development assistance. The AppExchange Incubator will allow entrepreneurs and established companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services. The AppExchange Incubator is a key component of the salesforce.com circle of success for developers and partners: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Apex Developer Network providing the tools and resources for application development and creation; the Apex platform for developing and deploying on-demand applications; and the AppExchange and AppStore as a global marketplace and directory. About BackWeb Technologies: BackWeb customers include market leaders such as Boehringer Ingelheim, Eastman Kodak, GE Healthcare, Hewlett-Packard, Johnson & Johnson, KLA Tencor, Lam Research, and Pfizer. BackWeb also serves customers through partnerships with BEA, Oracle PeopleSoft, Salesforce.com and SAP. BackWeb's operations are centered in San Jose, California, New York, New York, and Rosh Ha 'ayin, Israel. Make every minute of your mobile professional's day productive; visit www.backweb.com or call (877) 222-5932. © 2007 BackWeb Technologies Ltd. All rights reserved. BackWeb is a registered trademark and Offline Access Server is a trademark of BackWeb Technologies Ltd. All other trademarks are property of their respective owners. Oracle, JD Edwards, PeopleSoft and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements of beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, statements regarding the Company’s solution providing offline, synchronized use of Salesforce.com and AppExchange for transactional and content rich applications, and that Customers of salesforce.com and its many AppExchange application providers being able to benefit from this solution. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the uncertainty of market acceptance of offline access products or our ability to license those products to customers; general economic conditions or any downturn in IT industry spending; the ability of BackWeb to develop innovative technology and deliver solutions that meet customer needs; and the potential emergence of competitive technologies or competitor companies. In addition, please refer to our periodic filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2006, which contain more detailed descriptions of the risk factors facing our business. BackWeb assumes no obligation to update any of the forward-looking statements in this release. Contacts: MEDIA INVESTORS # # #
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