IBM Canada´s Personal Systems Group Stays in Touch with Customers Using BackWeb´s Push Technology for E-Business

PC Consumers in North America Automatically Receive Alerts and Offers as IBM Turns to Push for Building Loyal Customer Relationships

SAN JOSE, Calif. — April 24, 2000 — BackWeb® Technologies (Nasdaq: BWEB) a leading provider of push for e-business solutions, today announced that IBM is leveraging BackWeb's patented Polite™ push technology to build loyal, lasting relationships with customers throughout North America. As part of IBM's effort to keep its individual, small and very small business customers up-to-date on the latest products and offers, the IBM Personal Systems Group has launched an enhanced service that automatically alerts them to product news, promotions and rebates.

Powered by BackWeb's acclaimed push for e-business solutions, the service allows IBM customers to request updates customized to their interests. By regularly sending updates to subscribed customers, IBM saves them from having to make frequent Web site visits to seek out product, sales and promotion information.

BackWeb's Polite push technology allows IBM to send information only when network bandwidth is available, so individual, small and very small business users can receive content in the background and with no effect on performance of other network applications such as email and browsing. BackWeb's multimedia Flashes automatically appear on the user's screen to instantly alert customers to the arrival of their IBM update – without interfering with the applications in use. These user-friendly attention management tools ensure requested information is not lost among incoming emails. BackWeb delivers alerts and digital packages of any size or format, including audio, video, graphics and html.

"Our use of BackWeb to frequently touch customers is a real competitive advantage in our ongoing effort to build long-lasting relationships with individuals, and small and very small businesses," said Nick Pratt, manager of Internet marketing for IBM's Personal Systems Group. "With BackWeb, we're making it easy for customers with a proven interest to stay on top of new products and offers, while continuously building mindshare within this important audience."

"IBM understands the power of push in establishing bonds with an increasingly hard-to-reach customer base," said Todd Johnson, vice president of marketing at BackWeb. "With BackWeb, requested information travels straight to the customer and is enhanced with high-impact images and media. IBM is joining the growing number of BackWeb customers that are changing the face of customer relationship management, while establishing BackWeb as a de facto Internet infrastructure standard."

About IBM
IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. The fastest way to get more information about IBM Canada's Personal Systems Group is through the IBM Web site at www.ibm.com/pc/ca .

About BackWeb Technologies
BackWeb Technologies is a leading offline Web software company. BackWeb extends the value of technology investments by offering mobile and remote employees offline access to portals, intranets and other Web-based applications and content. The company's products reduce network costs and improve the productivity of an increasingly mobile workforce. At the core of BackWeb's products is its patented Polite® synchronization technology that can distribute large amounts of data even over narrow bandwidth connections. BackWeb® customers include market leaders such as Boehringer Ingelheim, Centocor, Eastman Kodak, GE Healthcare, Guidant, HP, KLA Tencor, Lam Research, Pfizer and more than one hundred other companies. BackWeb also has strategic reseller alliances with software industry leaders: Plumtree, SAP and IBM. The company is headquartered in San Jose, Calif. and Rosh Ha'ayin, Israel. For more information, visit www.backweb.com or call (800) 863-0100.

Statements in this news release, which are not purely historical, are forward-looking statements within the meaning of the U.S. Securities laws, including statements of beliefs, plans, expectations or intentions regarding the future. Examples of these statements include, but are not limited to, the ability of BackWeb software to allow customers to gain mobile, disconnected use of their portals and help increase field sales and field service productivity, the integration of BackWeb software with BEA products will help developers extend portal applications for offline use without changing the way they work, and the ability of the resulting applications to help field sales and service organizations realize maximum productivity, cost savings, and process acceleration gains while disconnected from the network. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to use of the BackWeb software, deployment issues related to implementation, unforeseen software errors, competitive factors and business and expense factors that may affect the perceived efficiencies from use of BackWeb's products, and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. BackWeb assumes no obligation to update any forward-looking statements contained in this press release.