BackWeb's ProactivePortal Technology Powers My HP Center on HP Pavilion Home PCs

San Jose, Calif. -- Jan. 17, 2002 -- BackWeb Technologies (Nasdaq: BWEB), the leading provider of ProactivePortal™ technologies for the enterprise, today announced that BackWeb ProactivePortal capabilities have been introduced for My HP Center, a consumer portal designed to enhance Hewlett-Packard Company's Windows XP experience for consumers.

"BackWeb's ProactivePortal solutions help companies like HP create more meaningful relationships with customers," said Gwen Spertell, COO of BackWeb Technologies. "By providing offline access, proactive notification, closed-loop reporting and the ability to ensure interaction with critical data, BackWeb technology maximizes the portal ROI. Based on years of development, customer feedback and experience, our unique technology is the only solution that offers all these sophisticated capabilities in one product suite and is validated by industry analysts and respected strategic partners."

My HP Center is an easy-to-use consumer application that HP introduced in October 2001 for its HP Pavilion desktop and notebook PCs. BackWeb's technology enables millions of HP users to access, directly from their desktops, Internet sites that feature special offers on items such as personal finance, shopping, digital imaging and music. Companies that use BackWeb ProactivePortal technology experience enhanced customer satisfaction by providing a consistent user interface, offering proactive customer support and by delivering more dynamic content personalized for each customer.

BackWeb's technology replaces content sent via traditional emails, CDs or postcards to millions of customers. These "send and pray" forms of communications can be costly and result in significantly lower interaction rates. Instead, BackWeb adds more value to the customer experience by ensuring:

• Proactive delivery and notification of specified content to customers
• Reduced time to market: deliver upgrades, promotions to customers faster
• Seamless delivery of large content, utilizing idle network bandwidth
• Scalability to accommodate millions of users without adversely affecting connectivity
• Guaranteed interaction with critical content; ability to escalate data delivery to additional communication devices, and
• Continuous access to time-sensitive content including offline access
  

"With the help of BackWeb's innovative solutions, we plan to increase customer retention, enhance brand loyalty and broaden our service functionality," said Tuan Pham, product marketing manager, HP Home Products Division. "Powered by BackWeb, the My HP Center portal allows us to communicate directly with more customers than we could with an email solution. This gives us a significant customer service advantage in a highly competitive and ever-changing PC market."