BackWeb's e-Accelerator Named "Product of the Year" by Customer Inter@ction Solutions Magazine

Next Generation Push Technology Recognized As Best Desktop Messaging Software

SAN JOSE, Calif. — January 17, 2001— BackWeb® Technologies (Nasdaq: BWEB), a leading provider of push communication infrastructure for e-business, today announced that e-Accelerator, a subscription based, content delivery and proactive communications solution for global enterprises, was recently named "Product of the Year" in the desktop messaging software category as selected by Customer Inter@ction Solutions™ magazine's editors and the TMC Labs' engineers.

BackWeb's e-Accelerator enables companies to communicate business-critical, time-sensitive information to their extended enterprise of employees, partners, resellers, suppliers and customers. Powered by next-generation push technology, e-Accelerator provides e-businesses with a single communication infrastructure for any application to deliver content and information to a large number of targeted users. With BackWeb's Polite™ push technology as the delivery method for e-Accelerator, even media-rich content can be pushed to users with no effect on the performance of other network applications such as email and browsing. As a result, Global 2000 companies can simultaneously deliver audio and video files, slide presentations and other sophisticated multimedia content to any number of recipients – from thousands of employees and partners to millions of consumers.

"As the industry goes through great changes, we're finding more than just products and services on the market -- entire solutions are being offered," said TMC president and group publisher Rich Tehrani. " Customer Inter@ction Solutions™ magazine initiated the Product of the Year award program to help our readers sort through the vast proliferation of new products and services in the marketplace. The Product of the Year award, selected by the editors of Customer Inter@ction Solutions™ and the engineers of TMC Labs, is given to those select products, such as e-Accelerator, that deserve the attention of forward-thinking organizations looking for best-of-breed solutions. We are pleased to honor the Product of the Year winners, as they lay the groundwork for the next generation of communications solutions."

Since 1982, Customer Inter@ction Solutions (formerly Call Center Solutions) has been the leading source of information on call center and customer interaction solutions. The Customer Inter@ction Solutions' Product of the Year Award is the publication's highest honor, recognizing exemplary contributions and innovative products that advance the call center and CRM industry.

"The importance of getting the right information at the right time to employees, customers, and suppliers has never been more important," said Bill Heye, vice president of product strategy for BackWeb Technologies. "BackWeb e-Accelerator allows companies to proactively deliver mission critical information required to ensure the best customer satisfaction and retention. It is an honor to be recognized as ‘best of breed' by Customer Inter@ction Solutions."