"AC Nielsen-France is committed to providing our client base with the best possible customer experience. Information freshness is a key competitive advantage for our clients to succeed in their business decisions but it proved challenging given the volumes of information we have to deliver. BackWeb's ProactivePortal solution provides us with the ability to enable our customers to maximize the value of our information, leading to increased customer satisfaction and immediate payback to us in reduced distribution costs through a fully automated, just in time, delivery chain. Choosing a product that was scalable, extremely reliable with large volumes, the least intrusive solution to the customer environment, were additional requirements met by BackWeb."

Istvan Szoboszlai
Manager, Distributed Systems & Network
AC Nielsen-France

ACNielsen, a VNU company, has 21,000 employees worldwide and is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. ACNielsen's clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community.