"BackWeb takes the guesswork out of Web-based communications by automating and streamlining the information flow and by enabling us to establish a two-way Web connection with every one of our sales representatives across the United States. With BackWeb, we are using our network to dramatically streamline what was once a brick-and-mortar communications infrastructure to create a much more powerful, interactive and useful way to reach our entire sales force."

William McConnell,
Vice President and CIO
Guidant*

Abbott Vascular turned to BackWeb´s Polite® technology to streamline the distribution of sales and training materials to its national network of over 1,000 medical device sales representatives. Now the company can automatically send the same sophisticated, media-rich sales materials via their network that previously were delivered via courier in printed and CD format.

* Guidant was acquired by Abbott Vascular