"Finding a means to improve efficiencies in the field has been a real challenge for us. We function in a very dynamic and quickly changing industry and face shrewd competition. Relying on the sales savvy and technical skills of our field organization has facilitated our tremendous growth, but in order to maintain our competitiveness, our representatives need to stay apprised of many changes pertaining to our highly technical products and those of our competitors. As our company continues to grow, the amount of information can be overwhelming, so our field personnel rely on the stores of files maintained by the corporate headquarters. Unfortunately, this information isn’t necessarily at their fingertips when they need it while on the road. A BackWeb solution is an obvious means for our representatives to carry essential information with them and be assured that what they have is current. It will allow our representatives to focus on what they do best – sell and manage our products – and not get burdened with administrative tasks."

Thomas Brown
Executive Vice President, Sales and Marketing
BIOTRONIK

BIOTRONIK’s U.S. headquarters are located near Portland, Oregon. Founded in 1963, BIOTRONIK today ranks as one of the leading cardiac rhythm management companies, conducting business in over 100 countries worldwide, and providing a full range of innovative cardiovascular products of the highest quality and reliability. BIOTRONIK’s motto “Technology Helping to Heal” is reflected in the company’s primary guiding principle: helping patients by researching, developing, and marketing biomedical products to restore, secure, and enhance their quality of life.