As America's largest privately-held investment manager with more than $900 billion in customer assets, Fidelity Investment manages a lot of information including market updates, competitive information, and company announcements. As soon as any change ripples across the markets, the internal sales force is notified instantly so that they can modify their investment strategies and profit from the news. The sales rep simply clicks on the BackWeb Flash for the complete announcement or video. Of course, Fidelity customers appreciate the more responsive service and the competitive edge that they now have over other investors.