"Making sure customers had the very latest software updates without intruding on their lives proved challenging. BackWeb's technology alerts our customers to the relevant software updates they need to continue to process quality digital photos."

Bill Jackson
General Manager, Desktop Software
Eastman Kodak Digital and Applied Imaging

Kodak's customer portal offers software updates and downloadable software that allows Kodak's digital camera customers to maximize use of their Kodak products, such as transferring digital photos from their camera to PC. Kodak wanted to ensure efficient access to and delivery of the software's valuable content to as many camera customers as possible. Due to the passive nature of traditional portals, customers were not always aware that new updates existed, requiring them to manually search for content.

BackWeb enables Kodak to automatically deliver software updates and notifications to millions of customers based on specific user preferences. By moving from a passive approach to a proactive approach, Kodak is maximizing the ROI of its customer portal in two key ways:

1) decreasing customer and technical support costs by minimizing the volume in customer service inquiries, and
2) increasing sales of Kodak products and services through improved customer satisfaction and product usage.